Managing Director/Entrepeneur expérience en gestion de crise, gestion de force de vente, change-management, stratégie marketing, gestion de talent
code RD-CH-202004-299 on en Suisse

28 ans de carrière internationale en FMCG sur 3 continents. Gestion de P&L, force de vente multi-culturelle & multi-géographie de +400 personnes, développement et lancement de produits, coaching de start-up.

MR Re... D...


GLAND 1196 Ch

Expertise :

In the following industries:
Tabac, Cafe, Cannabis legal

Fields of practice:
Strategie marketing et vente, Gestion Force de vente, gestion de talents

Management teams your interventions may concern:
Direction Générale Direction commerciale Direction Internationale

Types of interventions:
Seul ou en equipe, durée flexible.

Training courses attended:
ACAD - Acadamie des admirateurs
Strategic Leadership Program
Finance for Non-Finance Manager
Executive Leadership Program

Institut Européen de Management International - Paris
specialisation Marketing-Management


Led training courses:

Computer skills:
Pack office,

Languages: Fr De En

Some references:
British American Tobacco

Presentation sheet cretaed / updated on: 2020-04-30 18:28:24

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RESUMEBilingual decisive Managing Director, skilled in consumer targeting, strategic positioning, commercial strategy development and execution, turn-around challenges, change management and cross-functional multi-cultural team leadership, to deliver share and P&L growth while developing sustainable Talent quality within FMCG arena.ADVISORY POSITIONNon-Executive Director – Freia Farmaceutici Srl (Milano, Italy) – 2019 - today
Member of BAT Regional Europe Leadership team reporting to BAT Plc Management Board (2012-2018) Non-Executive Director – BATBEL (2014-2018)
Coach for Start-Up in Coffee ( (2013-2014)FOUNDER/CEO – COLIBRI Sarl – Geneva, CH
Start-up venture in the legal cannabis industry, COLIBRI is creating and commercializing a fully certified and traceable wellness range of products derived from Hemp plants.CHIEF OPERATING OFFICER – ELIXXER Ltd – Toronto, CA / Geneva, CH 2018- 2019Elixxer aims at becoming a global integrated network of legal cannabis grower, processors and retailers.
Transform Elixxer from Private Equity company to Operating company by streamlining investee’s portfolio, defining vertical integration strategy and product ranges, building stronger corporate governance, compliance and talent processes.MANAGING DIRECTOR - BELGIUM, LUXEMBURG & NETHERLANDS – BAT - Amsterdam, NL 2014 - 2018Leadership of management team of 6 (with oversight of a 240+ employees and management workforce) GBP260+m Turnover company across 3 markets. Defined relevant synergies, ways of working, improved talent quality and turn-around key financial and marketing metrics.REGIONAL HEAD of Other Tobacco Products - EUROPE/GLOBAL – BAT - London – UK 2012 - 2013Role creation as part of Group Corporate strategy review to address potential revenue growth from down-trading consumers to non-cigarettes products (GBP +350m Turnover). Results: gross margin + 9% & share +0.8%MANAGING DIRECTOR - GCC (KSA, KUWAIT, UAE, QATAR, BAHRAIN, OMAN) – BAT - Dubai, UAE 2010 - 2012Successfully managed 4 major challenges for a company of GBP +300m Turnover and 350 Headcounts: Tax rises impacting profit, distributor contract structures, fierce competition and weak succession planning.AREA MARKETING AND SALES DIRECTOR – BAT - Dubai, UAE 2008 - 2010Redefined strategic portfolio & route-to-market approach across Middle-East including re-entry plans for Iran and Iraq. Appointed distributors in line with new strategic direction as well as organization and investment to drive profit growth and share.GLOBAL HEAD OF BRAND - DUNHILL & BENSON&HEDGES – BAT - London, UK 2008Addressed ageing franchise, equity erosion and global footprint expansion for Dunhill Brand (Turnover above GBP 2bn), driving Brand Margin growth by +7%.MARKETING & SALES DIRECTOR – BAT - Paris, France 2004-2007Turn-around BAT France (450 headcounts, GBP +250m Turnover, on continuous share and profit), reshaped the portfolio to regain share momentum, optimized organizational design to reflect new legislation & retail universe shrinkage.

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